Reason For Selling - A Powerful Marketing Tool

A CLEAR AND OBVIOUS REASON FOR SELLING WILL HELP YOU SELL FOR MORE, AN EVASIVE OR UNCLEAR REASON WILL NOT.

It is a myth that telling a buyer why you are selling your home will put you in a vulnerable position.

In fact, sharing the real reason for the sale is an important marketing weapon.   The clearer the reason for selling, the greater chance of buyer competition and a sale at a higher price.   (An example: “The Vendors are selling to be closer to other family members” or “The Vendors are downsizing now the kids have moved out” or “The Vendors are moving to the country or interstate” – These are real and logical reasons for selling that the buyer can understand, this means they can cross this question of the list and move forward with confidence.)

If in fact, your reason for selling is evasive or unclear or put in a way that indicates to the buyer that you don’t really need to sell the home, the perception the buyer gets is that the price is too high and that they will be paying too much.   The buyer will think that the seller is testing the market to see if they can get a high premium price.

A GENUINE & BELEIVEABLE STORY SITS WELL WITH BUYERS AND WILL ENCOURAGE THEM TO COMPETE WITH OTHERS TO TRY AND BUY YOUR PROPERTY, AS IT TAKES THE PRICE QUESTION OUT OF THE EQUATION AND DRIVES THE EMOTIONAL RESPONSES.